Improve Senior Living Occupancy

Improve the Occupancy at any Senior Living Community

By Scott McCorvie, CEO of Enhance Senior Living.

Enhance Senior Living is a national senior living broker firm specializing in nationwide senior living investment brokerage solutions including active adult brokerage, independent living brokerage, assisted living brokerage, memory care brokerage, and skilled nursing brokerage. Learn more about our senior living broker and operational improvement solutions and contact us today to learn how we can help you enhance senior living today.

If you like this article, be sure to subscribe to the Enhance Senior Living Podcast. The show is on all podcast platforms including Apple Podcasts | Spotify | Amazon Music

Top 10 ways to improve senior living occupancy

1. Focus on Resident Satisfaction

   1. Ask residents

   1. Surveys / focus Groups

   1. Family feedback

2. Increase the Community Involvement

   1. Invite groups to meet in your space

   1. Any groups that meet regularly

      1. Rotary Clubs

      1. Realtor Associations

      1. Toast Masters

      1. Book Clubs

      1. Anyone!

   1. Provide free snacks and drinks

3. Provide Interactive Tours

   1. Research resident before tour and tailor tour to needs

   1. Resident Welcoming Committee

   1. Greeted by Department Heads

   1. Dining experience

   1. Welcome Videos from Department Heads -- Dining and Activities

4. Integrate the Latest Technologies and Promote Them

   1. Adult Children

   1. Family Interaction

   1. Engagement and care

   1. Market the technology as a competitive advantage

5. Learn and Use your CRM

   1. Glengarry Glenross - ABC

   1. Leads are gold

   1. Track and follow-up on leads

   1. Track KPIs. Know your conversion ratios

   1. Numbers game – Tours/Move-ins, Leads/Tours…. Getting more leads

6. Focus on First Impression

   1. Signage

   1. Exterior

   1. Broken screens and windows

      1. Interior

      1. Line of sight | clean and organized or messy and cluttered

      1. Scent | Smelling incontinence is a huge no-no

      1. Employee Engagement | Are you greeted | gather info – lead

      1. Can you see resident engagement? Or is it stoic like a nursing home?

7. Create and Promote Referral Programs

   1. Residents / families

   1. Employees

   1. Other Referral Sources

8. Leverage Social Media (Don’t be scared of it)

   1. It’s Free!!

   1. Show the life of your community – videos, photos, quotes, testimonials

   1. Communicate Positive Messages

   1. Entice community engagement

   1. Emailed Community Newsletter

9. Create Interactive Websites

   1. Pricing / unit types

   1. Walk-through tours

   1. Have lots of photos

   1. Video testimonials – residents, family, and employees

10. Upgrade your Dining Experience and promote it

    1. How’s the food is the first question asked

    1. Dining and food is 100% important

       1. Not just about Food – menu selection, portions, presentation, service, and chef interaction

    1. How are you showing dining experience to new residents

    1. Are you receiving ongoing feedback?

Enhance Senior Living is a national senior living broker firm specializing in nationwide senior living investment brokerage solutions including active adult brokerage, independent living brokerage, assisted living brokerage, memory care brokerage, and skilled nursing brokerage. Learn more about our senior living broker and operational improvement solutions and contact us today to learn how we can help you enhance senior living today.

If you like this article, be sure to subscribe to the Enhance Senior Living Podcast. The show is on all podcast platforms including Apple Podcasts | Spotify | Amazon Music

enhanceseniorliving.com | seniorlivinginvestments.com | srgrowth.com | generationalmovement.com

Senior Living Technology Integration

How Senior Living Technology Integration Improves Senior Living Operational Performance

By Scott McCorvie, CEO, Enhance Senior Living

Enhance Senior Living is a national senior living broker firm specializing in nationwide senior living investment brokerage solutions including active adult brokerage, independent living brokerage, assisted living brokerage, memory care brokerage, and skilled nursing brokerage. Learn more about our senior living broker and operational improvement solutions and contact us today to learn how we can help you enhance senior living today.

If you like this article, be sure to subscribe to the Enhance Senior Living Podcast. The show is on all podcast platforms including Apple Podcasts | Spotify | Amazon Music

If you know me, you know I’m a huge fan of leveraging senior living technology to improve the overall efficiency --  along with the health, wellness, and vitality each one of our residents and their families. However, as an operator, there’s just so many other daily challenges and other necessities that go into running a community, that implementing the latest technologies just isn’t on the top of mind for most groups.  

So, in this article, I’m going to discuss a critical component of senior living technology to really get the most bang for your buck – integration.

There’s just been so many challenges and raising costs to senior living owners and operators over the past few years, that adding new costs isn’t appealing. From Covid, to rapid inflation, to increasing wage pressure, most groups are still just trying to stay afloat.  

However, I feel most groups fail to realize the huge incremental value associated to implementing strategic technology platforms in your community and operational model. You just can’t buy the type of promotional advertising you get when happy residents are shouting from the rooftops about how amazing your community is– and, that happiness doesn’t come from the real estate – it comes from their experience.

But, to truly improve the resident’s experience, and enhance the reputation and financial performance of your community, you absolutely need to leverage these latest technologies and promote them heavily in your marketing strategy. But, it’s not just having the lates technologies that make a huge improvement, but you need these technologies to work together for you – otherwise, it’s just viewed as a burden to the team, and not a valuable asset. So, the platforms must integrate and work together.  

Your leads should be scored and ranked in your CRM. Your CRM should flow into your EMR. Your EMR should integrate into your scheduling and engagement platforms. Your engagement platforms should integrate with your marketing strategy and CRM communication. And, a daily KPI dashboard is critical to review trends in your community and take immediate corrective actions. Overall, each piece of technology is so critical to the overall senior living experience, but if it’s not integrated and working together, it’s just going to be more work and viewed as a burden to your team. Again, it’s the team and people that makes this industry so amazing. 

If you liked this article, and want to learn more about Senior Living Investment Brokerage, RIDEA Structure, Investment Strategies, another ways to improve senior living operations, make sure you visit Enhance Senior Living.

Enhance Senior Living is a national senior living broker firm specializing in nationwide senior living investment brokerage solutions including active adult brokerage, independent living brokerage, assisted living brokerage, memory care brokerage, and skilled nursing brokerage. Learn more about our senior living broker and operational improvement solutions and contact us today to learn how we can help you enhance senior living today.

If you like this article, be sure to subscribe to the Enhance Senior Living Podcast. The show is on all podcast platforms including Apple Podcasts | Spotify | Amazon Music

enhanceseniorliving.com | seniorlivinginvestments.com | srgrowth.com | generationalmovement.com

Senior Living CRM Improves Succcess

Leverage a senior living CRM to enhance your operational performance

By Scott McCorvie, CEO, Enhance Senior Living

Enhance Senior Living is a national senior living broker firm specializing in nationwide senior living investment brokerage solutions including active adult brokerage, independent living brokerage, assisted living brokerage, memory care brokerage, and skilled nursing brokerage. Learn more about our senior living broker and operational improvement solutions and contact us today to learn how we can help you enhance senior living today.

To enhance your senior living knowledge subscribe to the Enhance Senior Living Podcast. The show is on all podcast platforms with links to the primary ones here: Apple Podcasts | Spotify | Amazon Music

In this article, I’m going to discuss one of the most useful pieces of technology to quickly increase your occupancy, lower your monthly operating expenses, and improve the overall health and performance of your senior living community.

The technology is the CRM, or Customer Relationship Management system. Now, there’s ton’s of CRMs out there, but if you’re not using a senior living specific CRM, you’re really wasting your money. But, it’s only half the battle having the CRM in your community, to really get the maximum benefit, you need to incorporate it into your entire operational strategy – really linking the marketing and engagement departments.

The CRM is so important because it’s the fuel keeping your engine running. Each lead is gold, and if you’re not properly working the lead using multiple communication and marketing channels, you will lose them to the competition.

The CRM tracks every lead from initial contact to move-in, to even post move-in satisfaction surveys. It’s your central database to continually tracking the progress, interest, questions, and follow-up strategy for each potential resident. It should also be integrated into your engagement platform to continually update potential residents and families all the fun things happening at your community. Last, it provides leadership an ability to track occupancy and move-in trends to create the most efficient staffing on an ongoing basis.

And, if your community is still relying on placement agents to fill your buildings, you’re in a world of hurt. With the current operating margin in senior living, it takes 7-8 months of residency just to “break even” from that new resident’s placement fee. So, with the shortened length of stay right now, you’re likely losing money on each placement agent move-in. Organic leads are the only way to go.  

But, the most important part of the CRM is not just having it, but integrating it into your entire marketing and engagement platform. Making sure the appropriate team members understand it, and are accountable to keep it current. Many CRMs have incredible features and automation, but they only work if the team enters the data and works the system. And, with so many automation and leadership oversight features, the CRM cuts down on unnecessary payroll that could be used for better

So, overall, the CRM is a critical technology piece that tracks each lead, monitors move-in and occupancy trends, potentially eliminates the costly placement agent fees, and reduces payroll hours from automation and efficiency. It’s a home run.

Enhance Senior Living is a national senior living broker firm specializing in nationwide senior living investment brokerage solutions including active adult brokerage, independent living brokerage, assisted living brokerage, memory care brokerage, and skilled nursing brokerage. Learn more about our senior living broker and operational improvement solutions and contact us today to learn how we can help you enhance senior living today.

To enhance your senior living knowledge subscribe to the Enhance Senior Living Podcast. The show is on all podcast platforms with links to the primary ones here: Apple Podcasts | Spotify | Amazon Music

enhanceseniorliving.com | seniorlivinginvestments.com | srgrowth.com |

Senior Living Technology Integration

How senior living technology integration will improve operational efficiency

By Scott McCorvie, CEO, Enhance Senior Living

Enhance Senior Living is a national senior living broker firm specializing in nationwide senior living investment brokerage solutions including active adult brokerage, independent living brokerage, assisted living brokerage, memory care brokerage, and skilled nursing brokerage. Learn more about our senior living broker and operational improvement solutions and contact us today to learn how we can help you enhance senior living today.

To enhance your senior living knowledge subscribe to the Enhance Senior Living Podcast. The show is on all podcast platforms with links to the primary ones here: Apple Podcasts | Spotify | Amazon Music

If you know me, you know I’m a huge fan of leveraging senior living technology to improve the overall efficiency --  along with the health, wellness, and vitality each one of our residents and their families. However, as an operator, there’s just so many other daily challenges and other necessities that go into running a community, that implementing the latest technologies just isn’t on the top of mind for most groups.  

So, in this article, I’m going to discuss a critical component of senior living technology to really get the most bang for your buck – integration.

There’s just been so many challenges and raising costs to senior living owners and operators over the past few years, that adding new costs isn’t appealing. From Covid, to rapid inflation, to increasing wage pressure, most groups are still just trying to stay afloat.  

However, I feel most groups fail to realize the huge incremental value associated to implementing strategic technology platforms in your community and operational model. You just can’t buy the type of promotional advertising you get when happy residents are shouting from the rooftops about how amazing your community is– and, that happiness doesn’t come from the real estate – it comes from their experience.

But, to truly improve the resident’s experience, and enhance the reputation and financial performance of your community, you absolutely need to leverage these latest technologies and promote them heavily in your marketing strategy. But, it’s not just having the lates technologies that make a huge improvement, but you need these technologies to work together for you – otherwise, it’s just viewed as a burden to the team, and not a valuable asset. So, the platforms must integrate and work together.  

Your leads should be scored and ranked in your CRM. Your CRM should flow into your EMR. Your EMR should integrate into your scheduling and engagement platforms. Your engagement platforms should integrate with your marketing strategy and CRM communication. And, a daily KPI dashboard is critical to review trends in your community and take immediate corrective actions. Overall, each piece of technology is so critical to the overall senior living experience, but if it’s not integrated and working together, it’s just going to be more work and viewed as a burden to your team. Again, it’s the team and people that makes this industry so amazing. 

If you liked this article, and want to learn more about Senior Living Investment Brokerage, RIDEA Structure, Investment Strategies, another ways to improve senior living operations, make sure you visit Enhance Senior Living.

Enhance Senior Living is a national senior living broker firm specializing in nationwide senior living investment brokerage solutions including active adult brokerage, independent living brokerage, assisted living brokerage, memory care brokerage, and skilled nursing brokerage. Learn more about our senior living broker and operational improvement solutions and contact us today to learn how we can help you enhance senior living today.

To enhance your senior living knowledge subscribe to the Enhance Senior Living Podcast. The show is on all podcast platforms with links to the primary ones here: Apple Podcasts | Spotify | Amazon Music

enhanceseniorliving.com | seniorlivinginvestments.com | srgrowth.com | generationalmovement.com