The Greatest Competition in Senior Living

By Scott McCorvie | CEO, Enhance Senior Living

The Greatest Competition in Senior Living

Enhance Senior Living is a national senior living broker firm specializing in nationwide senior living investment brokerage solutions including active adult brokerage, independent living brokerage, assisted living brokerage, memory care brokerage, and skilled nursing brokerage. Learn more about our senior living broker and operational improvement solutions and contact us today to learn how we can help you enhance senior living today.

When most people think of the greatest competition for a seniors housing community, they think of the impressive new development being constructed down the street or a community nearby undergoing a large renovation project. However, this is inaccurate. The greatest competition for any seniors housing community is a residents’ own home. Seniors housing is still one of the only products where most of the end-users still don’t want to use the product, but are asked and suggested to use it by family and friends.

So, how do we change the negative image within the industry? How do we make seniors housing a preferred destination? The first part is changing the terminology. I cringe when I hear someone say A-L-F, or ALF. Facility, is the ugly F-word within the industry. When I think of a ‘facility,’ I think of long hallways with white paint, fluorescent lighting, and hospital beds. If you’ve toured a seniors housing community built within the past two to three decades, you know this is an inaccurate image. Replacing the word ‘facility’ with ‘community’ or ‘residence,’ is the first part in enhancing the image and overall brand of seniors housing. 

Next, is implementing thoughtful programming that creates a new and upgraded lifestyle for the resident. Unfortunately, studies show that residents still spend the majority of their time within their unit. This is no different than the residents’ own home, except for a much smaller living space. To make seniors housing a preferred destination, we must provide something their home cannot provide. This includes new connections and enhanced socialization and activities. New lifestyle programming now includes cooking classes, fitness classes, yoga, wine tasting, dancing lessons, and educational courses. We need to think beyond bingo and bridge.  

Overall, the industry has made great strides over the past few decades in enhancing the seniors housing image. However, there is still so much more we can do. With improved technology, a potential senior resident can now safely live in their home longer than ever before. To make seniors housing a preferred destination, we must first change the brand terminology, and then create a lifestyle upgrade that will be shared with family and friends. Positive word-of-mouth advertising is still the most powerful marketing tool a seniors housing community can implement.


Chatting with the Masters - Lucas McCurdy, Coastal Reconstruction Group

lucas_headshot_square.jpg

Enhance Senior Living is a national senior living broker firm specializing in nationwide senior living investment brokerage solutions including active adult brokerage, independent living brokerage, assisted living brokerage, memory care brokerage, and skilled nursing brokerage. Learn more about our senior living broker and operational improvement solutions and contact us today to learn how we can help you enhance senior living today.

In the next installment of Chatting with the Masters, I chat with seniors housing renovation and reconstruction expert Lucas McCurdy. Lucas is very passionate about the industry, and I have known him for several years. With the recent storms, I felt it would be a great idea to reach out to him so he share some of his experience in responding to storm damage,, along with steps that can be taken before a storm to protect your investment and ensure the resident's safety.


Question: Lucas, thanks so much for taking the time to chat with me today. I’m sure you are very busy right now, but I also know there are a lot of seniors housing owners and operators that received damagefrom the storms and still assessing their needs. First, what is the initial thing a seniors housing owner / operator should do after a large storm when they notice visible wind and/or flood damage?

Answer: Thank you Scott.  I am excited to get this information out to your network.  The first step is to develop a relationship with a disaster GC when the sun is shining – makes sense right?!  There are unique aspects to working in senior living communities, so it’s important to work with a GC that specializes in senior housing.  Ideally your “on call” disaster contractor would have significant senior living experience and not just a few jobs mixed into their portfolio.  In many cases a GC may have tons of commercial experience with a few senior living/healthcare jobs on their resume. Its up the owner/operator to decide what level of experience is important to them.  This can really come into play if the owner/operators portfolio is heavy in either memory care or skilled nursing.  Safety and infectious disease control should be a top priority on every job.  SNF and MC communities add a different level of challenges in the event of a disaster, so experience in dealing with AHCA should be a top priority.   


Question: Should an owner / operator start performing repair work immediately on their communities, or should they wait for an assessment from their insurance adjusters?

Answer: Getting first responders in to execute water mitigation such as extraction and dry out is crucial.  Once water enters you building the clock starts ticking.  It doesn’t take long for microbial issues to form so you want to mitigate any further damages.  An experienced disaster GC will know how to document every detail of the initial response work in a standard format that is recognized by the insurance industry.  


Question: Is there anything that you, or an owner / operator can do to help alleviate the burden and disruption to the residents?

Answer: The safety of the residence is the top priority.  Building disasters can cause major disruption if not managed well.  That’s why having a plan in place before a disaster is crucial.  Coordination between the corporate office, onsite staff and GC will assure the rebuilding efforts have as little impact on the residents possible.  Hurricane season is June to November but water pipe breaks, fires, and power outages happen year-round.     


Question: What is your biggest concern when you make an initial assessment of the damage after a storm?

Answer: If its water damage (most of the time it is), then assessing what “Category” of water damage, is crucial.  Using blowers, air movers and fans are typical in a category 1 water loss but not in a Cat 2 or 3.  You can unknowingly cross contaminate you entire community if this is done wrong.  If the water damage is suspected or known to be Cat 2 or 3, the owner should immediately bring in an industrial hygienist to do an assessment and work with the GC to write a protocol for remediation.   We are experiencing this type of coordination right now in Houston after the flooding from Hurricane Harvey. 


Question: Is there anything an owner / operator can do prior to a storm to help mitigate the damage?

Answer: Planning before a storm can be the difference between a confident strategy and a nightmare.  Having the right relationships with everyone who influences the decisions will have an impact on the end result.  We are seeing disaster resources stretched to the extreme given what has taken place in Houston and the entire state of Florida. 


Question: Can you typically make any design improvements and/or renovation upgrades when performing the storm damage repair work?

Answer: This is a very common request but there are challenges.  Depending on the level of damage and type of care you offer it becomes a timing issue.  Renovations are planned well in advance, but disaster are not.  Trying to implement a new design from scratch and cause a major delay in getting your community back up and running.  That custom flooring you have been wanting may take 12 weeks to get.  Cabinets and millwork may be 6-8 weeks out.  You get the point.  There are creative ways to help minimize the impact while we wait on material selection and delivery.  Nothing a little more money cant fix.   


Question: Why should an owner/operator select a specialized seniors housing repair General Contractor vs. a traditional General Contractor?

Answer: Porsche owners don’t get their oil changed at Jiffy-lube.  So if you are going to protect your asset and your residents, get partnered with venders that get what you do and why you do it.  Everyone that works in senor housing has an obligation to give their best effort to make the lives of our aging population thrive.  They deserve dignity, quality care and a safe place to live.  Owners/operators should have the proper insurance and relationships in place to make sure every effort is made to get the job done with excellence. 


Lucas McCurdy, Senior Vice President, Coastal Reconstruction Group

I am a Husband, Father, and 3rd generation leadership in our family General Contracting business. My grandfather started our company 31 years ago with the owner/operator in mind.  Be available to respond when the client needs us.  That is the same philosophy my father and I have today as we serve our senior living clients with their property renovation and reconstruction needs.  We start everyday with our clients expectations at the forefront.  I am passionate about the responsibility our company has in playing a crucial role between the initial investment, and ROI, by transforming a value add or legacy property into a top preforming asset.  As a self-proclaimed LinkedIn junkie, I look forward to connecting to anyone in seniors housing. 

Enhance Senior Living is a national senior living broker firm specializing in nationwide senior living investment brokerage solutions including active adult brokerage, independent living brokerage, assisted living brokerage, memory care brokerage, and skilled nursing brokerage. Learn more about our senior living broker and operational improvement solutions and contact us today to learn how we can help you enhance senior living today.



Senior Living JV Investing

By Scott McCorvie | CEO, Enhance Senior Living

Senior Living Joint Venture Investment

Enhance Senior Living is a national senior living broker firm specializing in nationwide senior living investment brokerage solutions including active adult brokerage, independent living brokerage, assisted living brokerage, memory care brokerage, and skilled nursing brokerage. Learn more about our senior living broker and operational improvement solutions and contact us today to learn how we can help you enhance senior living today.

I get a lot of questions regarding different structures for seniors housing real estate investment. Most of you are probably aware of the traditional sale-leaseback, or sale-manageback (RIDEA) in seniors housing. But, with private equity groups dominating the transaction markets lately, there's a new focus on JV transactions. In this article, I’ll analyze the basic structure of the JV, waterfall cash flow distributions, and the pros and cons of the structure for seniors housing.

Just as the name states, a joint venture is a shared partnership between two or more entities within a single investment. The JV includes at least one Limited Partner (“LP”) and at least one General Partner (“GP”). The LP owns the majority position of the equity, and is typically an institutional investment group (REIT, Private Equity, Family Office, etc.). The GP will own a minority position in the equity, and is typically the seniors housing developer/operator. Together, the GP and LP will own 100% of the equity, with typical splits being 80/20, 90/10, or 95/5. This structure is frequently used for new development, but can also be used for acquisitions – especially when there’s material upside from improved operations, unit conversions, renovation, market reposition, etc.

So, why mess with the complexity of a JV structure for seniors housing? I’ll look at this from both the LP and GP perspective. For the LP, it creates less financial risk as they typically take a preferred position to the cash flow distribution (discussed later) from both operations and future sale. It’s also beneficial to the LP as it creates favorable alignment for the operator to be fully invested in the overall operations and bottom line (compared to a management fee arrangement). For the GP, it creates higher compensation for improved operations and value creation. It also gives the GP more control over major decisions like renovations, conversions, capital expenditures, management decisions, financing, and dispositions.  

However, there are some things to consider before jumping into a JV arrangement. First, on both sides, the legal fees are much larger and can be much more time-consuming negotiating the documents. Also, the GP will need to provide 5-20% of the equity, which will be illiquid for the life of the investment. The GP, as partial owner, is also typically bound by the covenants and guarantees of the financing. There are also things to consider on the LP side. The LP, although majority owner, does not have absolute control over the investment and any future capital decisions (refinancing, disposition, etc.). Also, the LP typically cannot quickly change the operator if the performance goes south (assuming the GP is the operator).

And, the biggest question is how does the LP and GP split the cash flows from operations and value creation? This is the biggest risk mitigate for the LP and incentive for the GP. The JV documents will list out how the cash flow is distributed for both groups, and is typically structured as a “waterfall” with multiple tiers based on pre-determined financial metrics (“hurdles”). Each JV is unique, but the LP typically has a preferred position “pref”, and will receive all cash flow, or pari-passu (pro rata share) of cash flow until a predetermined investment hurdle is achieved (i.e., 8% equity return, 12% leveraged IRR, etc.). After the first hurdle is achieved, the GP will start receiving an unequal (larger) portion of the cash flow compared to their equity investment. This unequal distribution is referred to as their “promote” and will continue to increase as the financial performance increases. The waterfall usually contains multiple hurdles, with the GP receiving larger portions of the cash flow upon meeting each hurdle.  

Overall, JV structuring is present in all commercial real estate investing, but is predominant in seniors housing. This is largely due to the strong operational nature of the industry, and how critical it is to have the right operator (and fully aligned operator) to achieve maximum financial success.

To learn more about ways to enhance our senior living industry, be sure to subscribe to the podcast, The Enhance Senior Living Podcast.